Can't ask for better press than this. The print edition goes out tomorrow.
From an academic perspective, this is an interesting case study in the effectiveness of online vs offline promotion AND mainstream vs "long tail of the blog-o-sphere" promotion because this press is so isolated (ie we don't currently have any other promotion happening right now other than this NYTimes article). Using analytics, I'll be able to see the # of visitors that have been referred from the NYTimes.com site, as well, I can see the increase in visitors (increase from to our typical visitor count independent of the NYTimes.com). So, Increase in visitors - Increase in visitors being referred by the NYTimes.com = Increase in visitors associated to NYTimes print edition. I wonder how online vs offline conversions will differ?
Also, this could help us make future ROI-based decisions wrt PR investment. Purely for example, if our current Google Advertising conversions cost $2.00, and we get 10k conversions as part of this press, then we break even if our firm costs us $20k.
That said, our "free" blog-press has resulted in almost 1300 blogs. It's hard to beat free.
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