The Ecosystem of News

Steve Johnson from outside.in is the author of "everything bad is good for you" and "the invention of air". 

News = "old growth media" 

Back story:

•  going to the magazine store 3-4x / day to get new issue of mac world in the 80's. 
  
• Moved to nyc, joined compuserve for mac week. 
• '93 - wired magazine launched.
• macintouch '
• salon - scott rosenberg

Now: engadget, 'technica, gruber, norman, pogue, mossberg, macrumors. 

Mcclewan vs wilson (now).

Blogging is inherently "parasitic" (bloggers link to traditoinal news articles) 

New growth: depth and surface

Outsidein - geo-twitter

Jeff jarvis - "do what you do best, and link to the rest".

Newspapers "paper" readership has gone down, but online has increased. There's still a market for "authoritative"/ "editorialized" content that newspapers bring. 

Ecosystem: professional, prof bloggers, non-profit journalists, amateur bloggers, diret events (eg obama race speech), public data/ apis -> commentary: pundits, bloggers, scholars ->curation: social media, professional/editors, aggregations, group filters -> Distribution: traditional, aggregators, viral world of mouth

Q's: someone needs to get paid to do this effectively. Business model? 

A's: no answers

Lots of interesting techs: 

sched.org

peoplebrowsr.com

outside.in