In this lively and interactive session, Robert Hoekman, Jr., the author of 'Designing the Obvious' and 'Designing the Moment', uses the audience to reveal the 7 essential design principles for achieving great application design and the psychology behind them. And he does it all without a single bullet point (gasp!).
Panelist(s): Robert Hoekman Jr (CEO/Principal Experience Designer, Miskeeto LLC)
Panelist(s): Robert Hoekman Jr (CEO/Principal Experience Designer, Miskeeto LLC)
- People are bad at predicting their own behavior - ask users what they want, then ignore them.
- 7 Factors:
- Understand users, then ignore them. Understand how users actually behave.
- Build only what's necessary.
- Support user's mental model. Eg. Squidoo calls pages "lenses" - users don't know what that is.
- Turn beginner users into intermediate users ASAP. Eg. Get users registered and contributing ASAP.
- Prevent errors. Eg. Don't throw random, unintelligible error messages at users. Just prevent it altogether and fail gracefully.
- Design for uniformity, consistency, meaning. Make navigation/ layout, as consistent as possible
- Reduce, reduce, reduce (refine).
Emerging Trends in Mobile
Panelist(s): Rob Gonda (Dir of Mktg Strategy & Analysis, Sapient), Juan-Carlos Morales (Creative Dir, Sapient Interactive)
- Nothing too insightful - some really amazing video footage of augmented reality.
- Some rehasing of Apple Appstore app download stats: 15k apps, 500m downloads, $1bn in revenue, 93% have apps, $25bn in mobile content downloads.
- Monkeyball is taking $15k/ mo
- Allegedly, there's some announcement from MIT where they charge batteries in less than 7 seconds
- Update (3/16): Good live stream here
Zappos - Tony Hsieh, CEO Zappos
I have to say, I'm not big on "corporate culture" but this guy really has it down to a science. Zappos has some pretty radical practices: pays new hires $2000 to walk away (to test commitment) and they publish an annual employee contributed "culture of Zappos". If you're ever in Vegas, they'll pick you up from the airport and will give you a company tour - these guys are serious about culture.
His basic premise: brand identity comes when you get the culture right. 6 criteria for developing a healthy culture.
- Decide if you want to build a long term brand
- Figure out your values and culture
- Vision, what you're thinking, and think bigger. Chase vision, not money.
- Build relationships, not networks.
- Build your team: hire slowly, fire quickly
- Think long term. How people remain happy/ engaged: perceived happiness, progress, connectedness, vision.
He got a little philosophical - models of happiness:
- Please -> engagement -> meaning
- Job -> career -> calling
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